It's my belief that a lot of companies don't use a PR agency because they are afraid to. PR charges can be pretty hard to pin down: how many hours did that press release take you to write?? And did you really need to charge me for two hours' work when you came to my offices to present it to me?
Grasping PRs give the rest of us a bad name. Personally, I charge per press release or per 1,000 words of copy rather than by the hour. But then again I've never really understood how people who charge an hourly rate ever do so with any accuracy at all. Do they stop the clock for every bathroom break? And do they also stop timing themselves when their mind starts straying to Johnny Depp, say, or chocolate?
No, charging per item is much more straightforward. As a journalist you always charge by the article, after all, so why should PR be any different?
For more information on my PR services, email me at annlaffeaty@rockford.u-net.com
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Too right, I've worked with top 10 agencies who charge a retainer and agree a plan for the forthcoming year and then i still have to whip them to get my work delivered. Menu pricing is definately the way to go - bring it on.
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